COUP DE COM' PR
ABOUT
We tell the stories that luxury forgets to say out loud
Coup de Com' PR is a boutique public relations agency built on a single conviction: the right narrative, told with the right intention, can change the entire trajectory of a brand.
The agency was founded by Zineb Slibani in 2025, drawing on more than eleven years spent shaping reputations and shepherding stories across Europe and the United States. Her own story began far from the rooms where luxury is usually discussed, in El Jadida, a small town on the Moroccan coast, and carried her to the skyscrapers of New York and the open shoreline of Los Angeles. Somewhere along that journey, one belief took hold and never left: that brands are not built on noise, but on positioning, precision, and storytelling that is done with purpose.
That belief is the foundation of everything we do. We are convinced that the right narrative and the right positioning can rewrite a brand's future, and that when a story is told with genuine intention, the results follow.
We are not a large agency with a long roster. We are an intentional agency by design a transatlantic team working fluently in French and English, built around the idea that great PR is not about being the loudest voice in the room. It is about timing, nuance, and the right words reaching the right people.
"Between cultures and continents, we hold the thread that connects a brand's heritage to its next audience."
Every brand we work with receives a strategy built entirely around them. No templates. No recycled campaigns. Just deep attention, honest counsel, and a real commitment to making your story land, beautifully, and in the places that genuinely matter.
Because in the end, what a brand says about itself matters. But how it's told, and who it reaches, is what changes everything.
