COUP DE COM' PR

By Coup de Com' PR | Culture & Strategy Let's be real for a second. Before the #ad. Before the link in bio. Before anyone was whispering about a product over lo-fi beats with a ring light pointed at their face, there was a journalist. There was an editor. There was a full page spread in a magazine that sat on a coffee table for three months and quietly convinced everyone who walked through that door that this watch, thisfragrance, this hotel was the one. Press didn't just cov